Resources

Social Media Workshop - “Social Media and Public Health” presentations recorded from an August 19, 2009 workshop held in Hartford, CT. Includes an overview of the tools of social media by R. Craig Lefebvre, PhD, from the George Washington University School of Public Health and Health Services and panel presentations from public health agencies in NYC, Boston, and New Haven that are using social media in their communication strategy. Available as an on-demand webcast . Go to https://ct.train.org/DesktopShell.aspx and search for course ID# 1019013.

• APHA Media Advocacy Manual:
  Contains guidance on media relations as well as how-to's for several forms of media communications including press releases, letters to the editor, op-eds, and interviews.
• Effective Media Communication during Public Health Emergencies: A WHO Handbook
  This handbook discusses strategies to communicate effectively with journalists from a variety of media outlets during public health emergencies. It contains a variety of templates and tools to assist public health practitioners to develop messages and materials prior to a disaster taking place.
• Effective Media Communication during Public Health Emergencies: A WHO Field Guide
  The Field Guide is a shortened version of the Handbook.
• Risk Communication in Action: The Tools of Message Mapping
  The publication, developed by the Environmental Protection Agency (EPA), contains in-depth information to assist public health and other risk communication practitioners develop message maps to communicate effectively with the public during times of crisis.
• News Releases and Preparedness
  Preparing news releases and their role in public health preparedness.
• CDC's Social Media Toolkit 

• CT Department of Public Health career opportunities
• Yale School of Public Health Office of Career Services