Fundamentals of Crisis and Emergency Risk Communication

This toolkit was developed to support a "train the trainer" program for state and local public health practitioners in public health emergency preparedness. It consists of a lecture slide set, a group exercise with slide set, testing materials and trainer support materials that can be used to "train the trainers" and for field delivery of the training program by the trainers. (Last updated 2/13/2006)

When delivered by trainers in the field, this half-day education and training program is designed to provide frontline public health professionals with the knowledge and skills needed to:

  • Anticipate and effectively deliver messages to the public during an emergency;
  • Contribute to the development of risk communication messages;
  • Build credibility and trust between themselves and the public during a crisis;
  • Professionally redirect media inquiries and handle hostile situations

Request a CD-ROM version of this toolkit.

File Name

File Type

Description

Overview

Using the CERC Toolkit

Adobe Acrobat 7.0

Guide for using the training toolkit and implementing the training model.

  • Toolkit Contents List
  • Training Program Overview, including learning objectives and course outline
  • Process Overview: Training the Trainers to Deliver the Training
  • Implementing the Program Model: Suggested Steps
  • Credits

Lecture

CERC Lecture 2.0 with CDC Videos

MS PowerPoint

2003

Lecture titled “Fundamentals of Crisis and Emergency Risk Communication.”

  • 83 PowerPoint slides with lecture notes
  • Eight instructional video clips from CDCynergy imbedded in slides

Group Exercises

CERC Card

Adobe Acrobat 7.0

Pocket card created by CDC with top recommendations for communicating in a crisis

Fact Sheet

Shigellosis

Adobe Acrobat 7.0

Fact sheet on Shigellosis from Connecticut Department of Public Health

Group Exercise Slides v 2.0

MS PowerPoint

2003

Responding to an Outbreak: A Group Exercise on Crisis and Risk Communication Skills

  • 29 PowerPoint slides for trainers

Summary Handout

Adobe Acrobat 7.0

Summary sheet of CERC recommendations and Covello templates

Worksheet 1

Adobe Acrobat 7.0

Worksheet for first group activity

Worksheet 2

Adobe Acrobat 7.0

Worksheet for second group activity

Worksheet 3

Adobe Acrobat 7.0

Worksheet for third group activity

Learner Handouts

Acronym List CDCynergy

Adobe Acrobat 7.0

Glossary of commonly used acronyms in public health emergencies

Risk Communication Principles CDCynergy

Adobe Acrobat 7.0

Handout from one-day training session "Facing the Media," presented at the Centers for Disease Control and Prevention in Atlanta in December 2002.

Testing Materials

CERC Pre-Test

Adobe Acrobat 7.0

10 question learner pre-course assessment

CERC Post-Test

Adobe Acrobat 7.0

10 question learner post-course assessment (note: same 10 questions as pre-test)

CERC Answer Key

Adobe Acrobat 7.0

10 question learner assessment answer key

Trainer Resources

CDC CERC Book

Adobe Acrobat 7.0

Crisis and emergency risk communication. 2002 [Online]. [cited 2005 December 20]

Communication in Risk Situations

Adobe Acrobat 7.0

Association of State and Territorial Health Officers. Communicating in risk situations: responding to the communication challenges posed by bioterrorism and emerging infectious diseases. [Online]. [cited 2005 December 2005]; 2002

Communication in a Crisis

Adobe Acrobat 7.0

U.S. Department of Health and Human Services. Communicating in a Crisis: Risk communication guidelines for public officials. Washington, DC: Department of Health and Human Services, 2002

Covello_bridging

Adobe Acrobat 7.0

Covello V. Bridging. [Online]. [cited 2005 December 20]

Covello_Message_ Mapping

Adobe Acrobat 7.0

Covello V. Message Mapping. [Online]. [cited 2005 December 20]

 
Top of page.