Media Coverage Survey
A media survey can document media coverage related to breastfeeding. A media survey can help understand the current breastfeeding environment and supply data for several benchmarks within the BBFI. Additionally, a media survey can help with informing a BBF reassessment.
The methodology below describes the general steps to conducting a media survey.
- Identify aims for conducting the media survey
- Define key terms and develop search strategy while considering the multiple types of searches that can be conducted
- Gather, organize and analyze data by defining a timeframe, identify information sources and databases to search, and develop inclusion/exclusion criteria
- Develop a policy report using the findings
- Disseminate results