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  • Be brief! The people you contact are busy professionals so introduce yourself and clearly state the reason for contacting the recipient.
  • Pay attention to what you put in the “Subject” line; it is the first thing that the recipient will read
  • Don’t send your email as an attachment only - most people are hesitant to open attachments from someone they don’t know.  It is advisable to have the body of the email mirror the text in the attachment.
  • If you are unsure of what tone to use when crafting a letter, always err on the side of being a little more formal.
  • How to address recipients:

    Correct:  Dear Mr. Pearson, Dear Ms. Applebaum
    Incorrect:  Dear Mr. Gary Pearson, Dear Ms. Janet